Lance Ridley, a native of Tuscaloosa, AL, stands out as a seasoned professional in the financial services industry. A proud graduate of Middle Tennessee State University with a degree in finance, Lance has accumulated 18 years of industry experience, including over a decade dedicated to financial planning. For the past seven years, he has excelled as a mortgage advisor, currently serving clients at Impact Mortgage Group.

Lance's commitment to his work is matched by his devotion to his family and community. Married to Kimberly Ridley for 14 years, the couple has two sons: Sam, who will enter the 8th grade at Echols Middle School, and Carter, who is heading into the 4th grade at Huntington Primary. Kimberly plays a pivotal role as the secretary at Northport Intermediate School. The Ridley family actively participates in The Word Community Church in Northport.

In his personal time, Lance is passionate about coaching his boys in sports and is an avid supporter, traveling nationwide to watch them play baseball. His dedication to volunteering further underscores his commitment to fostering a supportive community environment.

Professionally, Lance is driven by a clear philosophy: to help individuals achieve the dream of homeownership and to make the process as simple and stress-free as possible. His expertise and heartfelt approach have made him a trusted advisor to many, helping clients navigate the complexities of financial planning and home buying with ease and confidence.